American online gaming innovator Scientific Games Corporation has announced that the national lottery operator for the Netherlands has launched a new iGaming domain utilizing its OpenGaming platform and associated OpenBet product suite.

The Las Vegas-headquartered firm used an official press release published by European Gaming Media and Events to detail that the expanded alliance came as the Netherlands launched a newly-regulated iGaming market featuring ten licensed operators from last Friday. The developer disclosed that Nederlandse Loterij is now exploiting its advances as part of a fresh online casino and sportsbetting service being aimed at aficionados spread across the length and breath of the small country of approximately 17.6 million people.

Engine exercise:

Scientific Games Corporation declared that the lottery predominant is now employing the OpenGaming platform to power its new Toto-branded online casino and sportsbook so as to offer punters a range of ‘in-house developed games and popular releases from a range of third-party providers.’ The innovator stated that Nederlandse Loterij is also making use of its modular OpenBet product suite to run a ‘reliable and scalable betting engine’ in addition to ‘managed trading services and access to full pre-match, in-play and risk management services.’

Sportsbetting submission:

As if this wasn’t enough and Scientific Games Corporation proclaimed that the fresh iGaming domain from Nederlandse Loterij is to moreover deploy the BetBuilder product from its recently-acquired SportCast subsidiary in order to present players with the ability ‘to build bets across multiple markets on a single game with instant pricing.’ It asserted that all of this will be complimented by ‘a greater and more granular range of singles markets’ as well as the high-margin Fast Track quick-pick solution to ‘broaden its appeal to a wider audience.’

Prior pitch:

Andy Stubley serves as the iGaming Commercial Vice-President for Scientific Games Corporation and he used the press release to divulge that Nederlandse Loterij was established in 2016 via the merger of its Dutch State Lottery and De Lotto progenitors and regularly posts annual turnover of more than €1.3 billion ($1.5 billion). He additionally pronounced that the operator is ‘the largest gambling organization in the Netherlands’ and has previously enjoyed a range of his firm’s products including ‘cutting-edge sportsbetting technology and instant lottery games.’

Read a statement from Stubley …

“It’s fantastic to see our content aggregation platform and wide variety of games go live in the newly-regulated online Dutch marketCome from Online Betting Site. We have high expectations that OpenGaming will perform well in this key European region and look forward to delivering entertaining iGaming experiences to players across the country.”